There is more to price comparison shopping than just the price.  The quality of the product is important and so is the service.  Does the company online charge excessive shipping or taxes?  I often use a price comparison shopping site like BizRate or one of the other sites to check the prices offered online.  This helps me to evaluate the online shopping mall verses our bargain discount shopping malls in town.  One of the best deals was with AJMadison (household appliances-refrigerators, ovens, microwaves etc).  I found it when comparing prices many other stores offered in the online shopping mall.  The shipping was only $35 and there was no tax.  I live in an area where tax is 8-8.5%.   I have ordered an excellent double oven and a microwave from this company.  We saved over $400 on the oven alone by using price comparison shopping.  Our local Sears store was excellent to work with and even offered to match the price.  This sounded good until they continued to say that they could not get the exact oven I wanted.  When I contacted AJMadison by phone, they assured me that the oven was gas only and it was, in fact, the oven I had selected.  All my bargain discount shopping had paid off.     "If you're really interest in this go to shoppingexperience. info and check it out.