The great aspect about the internet is the ability to do price comparison shopping which is essentially bargain discount shopping for the information age. Online shopping malls allow you to seek out products in the same all encompassing website.

However, there are a few disadvantages when it comes to online shopping.

Often times, in-store products are vastly discounted and do not show up through online shopping. The reason could be that when physical stores want to get rid of their inventory, they'll take an extra percentage off in order to stimulate further purchase. This is perhaps a strategy that may work best at physical stores
You may not get the same level of customer service when price comparison shopping online. While many stores encourage chat, others only have a customer service representative through e-mail and/or phone calls

Therefore, it is important to be familiar with the in-store products before purchasing online. There certainly is a cost disparity between price comparison shopping online and inside a physical store. It is up to you as the consumer to be smart and savvy.

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